Milan - A new international yachting event that gives a voice to the high-end of the world’s nautical sector, glamourous and with an innovative, transversal format which involves the territory and will enhance the very best of Made in Italy, not only in the nautical sector. This is in a nutshell the first Versilia Yachting Rendez-vous, which will be held in Viareggio from the 11th to the 14th of May 2017 with a busy schedule of events in the most well-known resorts of the Versilia coast, such as Pietrasanta and Forte dei Marmi. The event, devised and keenly desired by Nautica Italiana, is organized by Fiera Milano with the collaboration in the field of Distretto Teconologico per la Nautica e la Portualità Toscana, Regione Toscana, the Municipality of Viareggio and other municipalities in Versilia, the intention being to involve the entire industry, together with the national and international trade associations.
Versilia Yachting Rendez-vous has been created to highlight the potential of the nautical excellence industry, which has in Tuscany a leading presence, has where project planning and technology together with artisan quality go perfectly hand in hand, in Tuscany, a territory known throughout the world for its beauty, art, hospitality and Italian lifestyle. For this reason, the Altagamma Foundation, to which Nautica Italiana is affiliated, will be involved in creating the programme and related events, as it is an active interpreter of the Italian creative industry. Fiera Milano – together with the operating support of the Distretto - will manage all the activities relating to Show organization, from sales to promotion and marketing of the event in Viareggio harbour. The Milan based exhibition company, which boasts an extended experience in organizing and managing major exhibitions, will be the exhibitor’s mediator, totally supporting them with all the necessary steps regarding their presence at The Versilia Yachting Rendez-vous. The vision and programme of the Versilia Yachting Rendez-vous will be presented by the organizers and promotors during the Press Conference which will be organized in the next weeks.