SERVICES

Maersk’s new “virtual captain”

Copenaghen - Maersk will enhance its Remote Container Management (RCM) platform by a virtual assistant, named “Captain Peter”. The avatar will assist customers along the journey of their cargo

Copenaghen - Maersk will enhance its Remote Container Management (RCM) platform by a virtual assistant, named “Captain Peter”. The avatar will assist customers along the journey of their cargo.

Currently being tested by a group of select customers, technical improvements are being put in place to simplify the processes integrated into the Remote Container Management (RCM) platform.

“Our goal is for the RCM product to look and feel like your favourite smartphone app. There is still a lot of paper work and difficult processes in global trade. Captain Peter will help take care of some of this complexity, by seamlessly engaging with the customer from end to end in the supply chain,” explained Anne-Sophie Zerlang Karlsen, Head of Global Reefer Management at Maersk.

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